BLNG AI raises $3M to bring generative AI to the jewelry industry

BLNG AI raises $3M to bring generative AI to the jewelry industry

Los Angeles & Paris, April 8, 2025 - BLNG AI, the generative AI platform transforming luxury jewelry by turning sketches into photorealistic designs and animated renderings in seconds, has secured $3 million in seed funding. The investment round was led by Speedinvest, with participation from Cove Fund, eSeed, and Focal. The round will support BLNG’s commercialization phase as the company scales its team in Europe and the US and expands capacity to meet growing demand from luxury brands and independent jewelers. In parallel, BLNG is launching its subscription-based app to the broader jewelry industry.

In a highly competitive jewelry landscape - with diamond prices falling dramatically since 2020 - jewelry brands are seeking innovative ways to distinguish offerings and accelerate time-to-market. This coincides with a major industry shift toward AI adoption, with 78% of large luxury houses positioning AI among their top 10 strategic priorities for the next three years. BLNG’ AI-powered suite of tools addresses this need by transforming sketches into refined designs in seconds instead of weeks, reducing marketing content production costs by 50% while increasing speed 100-fold.

"Gone are the days of endless revisions and painstaking rendering processes," said Valérie Leblond, Co-founder and CEO of BLNG. "We've reshaped the design process for jewelry professionals by bringing sketches to life through advanced AI tools. Our technology enables creative teams to instantly visualize their concepts with exceptional precision, giving them more time to design, experiment, and collaborate instead of waiting for manual iterations. Our vision with both our funding and app launch is to broaden the access to these powerful tools for jewelry creators at every level, from major luxury houses to independent designers.”

BLNG offers three integrated AI-powered solutions: BLNG DESIGN for instant design visualization, BLNG STUDIO for generating high-fidelity marketing content without expensive photoshoots, and BLNG RETAIL for personalized customer experiences with real-time customization that drives conversion rates through interactive visualization.

“We fell in love with BLNG when they showcased their solution with infectious passion combined with a pipeline of the Top Tier Luxury Brands. Operating in the luxury and jewellery industry requires highest quality, innovation and trust - three components the founders executed extremely well on.” said Speedinvest’s Max Wilhelm. "What sets them apart is their sophisticated and technical understanding of specialized materials like metals and gemstones, 3-D visualization and reflections, combined with an exceptionally intuitive platform that achieves a level of precision and realism that generic AI tools simply cannot match - their decade of experience at Disney Animatronics really comes to life here. The timing couldn't be better—the jewelry market is at an inflection point, and BLNG is ideally positioned to lead this technological evolution."The company has already established significant industry credibility, with top-tier global luxury houses actively implementing the technology through structured pilots. BLNG was recently honored with the LVMH Innovation Award for the most promising Data and Artificial Intelligence solution at Viva Tech, France's premier tech summit, and was named among Vogue Business's "100 Innovators" for 2024. BLNG is headquartered in Los Angeles, with a residence at Station F in Paris as part of the LVMH accelerator program, which gives them access to LVMH’s network of 75+ luxury houses.

With over 4,000 brands, designers, and corporations already on the waitlist for early access, BLNG is strategically positioned for accelerated growth in a global jewelry market projected to reach $482 billion by 2030.

This year is all about rollout and refinement. We're officially launching our design software in the coming weeks. On the enterprise side, we're expanding our customization and automated marketing content services with key partners, while also scaling our infrastructure to support global deployment. At the same time, we're laying the groundwork for the next stage of our business by gradually integrating our self-service and enterprise offerings into one unified platform. The goal is an AI-powered Creative Suite that seamlessly connects designers, manufacturers, and retailers—simplifying collaboration, enabling personalization at scale, and accelerating time to market.

BLNG's co-founders bring a unique blend of creative and technical expertise to the jewelry space. Leblond previously directed UCLA's IDEAS research platform, where she worked on advancing architectural innovations through immersive technologies and robotics. This academic work built upon her decade-long career at Cirque du Soleil, where she played a pivotal role in creating internationally acclaimed productions, including LOVE, a $175 million spectacle that has entertained millions in Las Vegas since 2006. Co-founder and Chief Technology Officer Dumëne Comploi holds 10 engineering patents for his work spanning digital to physical design, vfx, and immersive experiences. Previously, he served as Senior Manager of Creative Development at Walt Disney Imagineering and Disney Streaming, leading the creation of AI-driven personalized avatars and conversational characters.

About BLNG AI

BLNG is an AI-powered platform transforming the jewelry industry. Our technology enables designers to convert sketches into realistic visualizations in seconds, create high-quality marketing content without expensive photoshoots, and offer personalized customer experiences. Founded by ex-Cirque du Soleil Valerie Leblond and ex-Disney Dumëne Comploi, BLNG is backed by Speedinvest and recognized by LVMH and Vogue Business for pioneering AI solutions that empower creativity and advance craftsmanship in luxury jewelry.